World Crafts Council's Award of Excellence for Asia Pacific Handicrafts

In the dynamic landscape of contemporary consumerism, there’s a growing appreciation for authenticity, craftsmanship, and sustainability.

In response to this demand, the World Crafts Council (WCC) has started its program aimed at supporting makers worldwide. Through the "Award of Excellence for Handicrafts," the WCC is not only celebrating the artistry of artisans but also setting a high standard for craftsmanship that resonates with today’s conscientious consumers

This initiative represents the flagship program of the WCC in providing assistance to makers, encompassing artisans, craft makers, and designer-makers. Furthermore, the "Award of Excellence for Handicrafts" strives to elevate the standards of craftsmanship by promoting high-quality crafts that adhere to strict criteria of excellence. It emphasizes the importance of maintaining the integrity of craft practices and serves as a benchmark for consumers seeking responsibly made products that meet rigorous social and environmental standards. While the program encourages the preservation of traditional skills and manual practices, it also fosters innovation to explore new horizons in handicrafts. By ensuring that craft products and practices, whether traditional or contemporary, as well as manual skills, remain relevant and valuable in modern society, the WCC Award promotes the enduring significance and marketability of handicrafts in today's world.

One of the key aspects of the WCC Award is its emphasis on social and environmental responsibility. In an era where consumers are increasingly conscious of the impact of their purchases, the program serves as a beacon for ethically produced goods. By promoting products that meet rigorous social and environmental standards, the WCC Award not only benefits artisans but also empowers consumers to make informed choices.

Moreover, the WCC Award of Excellence for Handicrafts isn’t just about recognition; it’s about creating a marketplace where craft products thrive. By showcasing the best of the best, the program highlights the enduring significance and marketability of handicrafts in today’s world. Whether it’s a traditional weaving technique passed down through generations or a contemporary design inspired by age-old practices, the WCC Award celebrates the timeless appeal of handmade goods.

By promoting excellence, preserving tradition, and championing sustainability, the program paves the way for a future where craftsmanship continues to enrich our lives and our communities.